OUR APPROACH

We recognise that anything we accomplish should not come at the expense of the societies, economies and environments we are a part of. To that end we’re commited to being a responsible member of our communities.

Strategy and Objectives

Our goal is to have Customers put us 1st, across all our brands.

To achieve this we have 5 priorities:

  1. Building a customer led culture and team
  2. Generating sustainable sales momentum in all our brands
  3. Evolving our business to provide even more value and convenience to customers
  4. Empowering our portfolio businesses to pursue strategies to deliver shareholder value
  5. Becoming a lean retailer through end-to-end process and systems excellence

It all starts with building a great team that listens to customers, team members and suppliers. Through our Voice of the Customer programme across our brands, our Support Office team receive daily feedback from our customers. This means our team can focus every day on continuing to improve our offer and shopping experience for our customers.

A Changing World

Retailing never stands still. That’s why it’s such an exciting business to be in. Right now, retailers everywhere are experiencing huge changes in the ways they operate. It’s being driven by customer demand, by technology and by choice. We are responding to this new era in three ways.

  1. We are placing the customer at the heart of our business
  2. We are listening to what customers want
  3. We are creating new and innovative ways for them to shop with us

Led By Our Customers

Every aspect of our business exists with the purpose of making the lives of our customers simpler, easier and better.

Which is why our customers sit at the heart of every decision we make. We strive to be open, honest, fair and transparent in all dealings.

We also take care of our own – customers, team members, manufacturers, producers – anyone and everyone who walks through our doors.

A Relationship of Trust

When it comes to working with our partners, we are governed by three simple ideas: collaboration, fairness and source for quality.

Underpinning it all is a working relationship built on mutual trust. More than 80% of our suppliers have been partners since we started and we work very closely with them to develop the products our customers love.

If a partner or vendor is concerned about our relationship, we want them to feel comfortable enough to tell us.

A Solid Foundation

Our commitment to hard work and integrity is resolute. We are proud of our down-to-earth culture and we celebrate our family-friendly values.

We endeavour to create a world class experience for consumers across all our platforms.

In short we provide:

Exclusive Brands At Everyday Prices